Groundforce isn’t new to the game, with 30 years of experience and still learning.  We plan, conceptualise, execute, and amplify, and having done this for years, we know how. We have been in the dirt and sweated the small stuff to get the results. 

Pizza Hut was our first anchor client.  Pizza Hut left SA and returned in 2012, We were there from the brand’s African relaunch: building the brand on the ground, keeping promo calendars moving and getting work into stores on time. We did it! FROM ZERO TO 100 STORES IN 14 different countries. 

Other brands we’ve played in the dirt with: KFC, Wimpy, Nescafé, MTN, Vodacom, Old Mutual, Sun International, Adobe, TEBA, Jenna Clifford, Steve Harvey (Family Feud Africa), and a number of recognised agencies behind the scenes. 

What that experience covers:

• QSR depth: promotional calendars, limited-time offers, menu and POS rollouts, store launches, price changes.
• Global to local: adapting and rolling out global messaging, including the global websites. We assisted a broader team in rolling out the Nescafé website to over 152 countries in multiple languages.
• Volume at speed: Project management of large deliverable volumes for both brands, such as MTN and Vodacom.
• Every channel: TV, digital, radio, print, OOH, activations, CRM and digital rollouts. AND instrumental in producing and editing and posting Behind-the-scenes content for reality TV shows such as Family Feud Africa and Ultimate Braai Master. 
• Senior Comms to call-to-actions: Marketing Strategies that meet business objectives, communication rollouts including event management, brand Launches, PR, crisis communications and messaging.