How we work: The Groundforce Model
A small senior core plus a hand-picked crew per job: you get big-agency firepower and pay only for the people the work needs.
Get Grounded. We start with the business problem, not the ad. We sharpen the strategy andn line the messaging up behind it, so every piece of work pulls in the same direction.
Pick The Crew. From a network built over nearly 30 years, we bring in exactly who the job needs: strategists, copywriters, art directors, directors and film crews, designers, developers, printers and producers.
Get Dirty. We make the work, hands-on, with a senior person on it from brief to final file.
Get It Out The Door. Media deadlines are sacred. We handle the trafficking, adaptations, proofs and printers so it lands on time and on spec.
Stand Down. When the job’s done, the crew goes home. No idle retainer, no bench you’re quietly paying for.
We save you time and valuable resources while guaranteeing high-quality communication, no matter what or how you want to communicate.
Delivering is what we do best!
While we can call on a strategist or our creative resources to help you develop a plan, we value your insights and understand that most business owners know what they want. We are here to guide you from start to finish regarding your implementation. We are flexible and can work hand in hand with your existing team or bring in our own team to develop, use and deliver innovative, creative solutions for successful marketing campaigns and promotions, ensuring one point of contact over the entire project.
We provide a comprehensive range of production and project management services, leaving no aspect of your marketing and advertising initiatives unattended. We aim to give you the support you need to succeed, ensuring that all initiatives are implemented according to brief, on time and within your budget.
Groundforce was founded in 2014 and continues to adapt to the ever-changing market and media environment.
Bianca has worked in advertising, marketing, and media for over 30 years and is incredibly passionate about what she does.
Bianca has run Groundforce since 2014, helping various brands with their yearly marketing and communication plans. She has rolled up her sleeves, as no problem is too big or small, to support the execution and implementation of those plans.
Bianca started her career in advertising (Oglivy, TBWA, Jupiter Drawing Room, and Havas, to name a few). She then moved to the client side, where she spent several years writing marketing strategies, executing marketing plans, booking media, amplifying retail messages, and increasing brand saliency for several blue-chip brands, products, launches, and categories. With the best of both worlds, she can adapt and fit into your business seamlessly to help solve critical business concerns.